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style="font-family:宋体">æ ÒŽ®ã€Šçœäººæ°‘政府</span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">办公</span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">厅关于印发支持文化旅æ¸æ€¸šæ¢å¤òq‰™«˜è´¨é‡å‘展十条措施的通知</span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">ã€?/span></span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px"><span style="font-family:宋体">åQˆé»”府办电发ã€?/span></span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px">2020</span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px"><span style="font-family:宋体">ã€?/span></span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px">116å?/span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px"><span style="font-family:宋体">åQ?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">½W¬ä¹æ?/span>â€?/span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">强化¾_‘Ö‡†è¥é”€æŽ¨å¹¿</span></span><span style=";font-family:宋体;font-size:19px">”的具体要求åQ?/span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">依照</span>â€?/span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">省市县三¾U§ç›¸¾l“合、政府企业相¾l“合、宣传营销与节会活动相¾l“合</span>”原则,特制定创新精准营销四十条工作措施ã€?/span></p><p><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">一、工ä½?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">目标</span></span></p><p><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">为激发文旅消费市场,</span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">助力全省è„Þp‚÷æ”ÕdšåQ?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">把耽误的时间抢回来åQŒé­å—的损失补回æ?/span>,</span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">完成</span>“三增一减”指标ä“Q务,</span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">促进全省文化旅游高质量发å±?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">ã€?/span></span></p><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;text-indent:37px;text-autospace:ideograph-numeric;text-align:justify;text-justify:inter-ideograph"><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">二、主要措æ–?/span></span></p><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;text-indent:37px;text-autospace:ideograph-numeric;text-align:justify;text-justify:inter-ideograph"><strong><span style="font-family: 宋体;color: rgb(51, 51, 51);font-size: 19px"><span style="font-family:宋体">½W¬ä¸€åQ?/span></span></strong><strong><span style="font-family: 宋体;color: rgb(51, 51, 51);font-size: 19px"><span style="font-family:宋体">加强与新媒体ã€?/span>OTAòq›_°åˆä½œåQŒæŽ¨å‡ÞZ¸€æ‰¹ç ”学游、亲子游、度假康充R€ç²¾å“ä¹¡æ‘旅游等æ–îCñ”å“?/span></strong><strong><span style="font-family: 宋体;color: rgb(51, 51, 51);font-size: 19px"><span style="font-family:宋体">ã€?/span></span></strong></p><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;text-indent:37px;text-autospace:ideograph-numeric;text-align:justify;text-justify:inter-ideograph"><span style="font-family: 宋体;color: rgb(51, 51, 51);font-size: 19px">1.</span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">围绕</span></span><span style="font-family: 宋体;font-size: 19px">“文旅扶贫、旅游经‹¹Žã€æ–‡æ—…融合、绿色健åºäh¸¸ã€å®‰å…¨æ–‡æ˜Žæ¸¸â€ç­‰</span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">关键词,加强与äh民日报、新华网、央视、äh民网、学习强国、中国旅游报、贵州日报、多彩贵州网、贵州广播电台等ä¸ÀLµåª’体的新é—Õd®£ä¼ å·¥ä½œï¼›åœ¨ã€Šä¸­å›½æ—…游报》等权威媒体推出</span>â€?/span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">山地公园çœ?/span>·多彩贵州风â€?/span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">专刊专栏åQŒå®£ä¼ æŽ¨òq¿å…¨çœæ–‡åŒ–旅渔R«˜è´¨é‡å‘展åQŒåŠ©æŽ¨è„±è´«æ”»åšçš„好声韟뀁好¾léªŒã€?/span></span></p><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;text-indent:37px;text-autospace:ideograph-numeric;text-align:justify;text-justify:inter-ideograph"><span style=";font-family:宋体;font-size:19px">2.各市åQˆå·žåQ‰å……分运用当地党报、党¾|‘、电视台½{‰åª’体资源,做好文化旅游新闻宣传工作åQŒåŠæ—¶å‘布文化旅游消息,展示文化旅游好åŞ象ã€?/span></p><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;text-indent:37px;text-autospace:ideograph-numeric;text-align:justify;text-justify:inter-ideograph"><span style=";font-family:宋体;font-size:19px">3.ž®†å…¨çœ?A¾U§ä»¥ä¸Šæ™¯åŒºã€ä¹¡æ‘旅游点、特色旅游商品、四星çñ”以上旅游饭店、精品民宿全部录入百度ã€?60、搜狗等搜烦òq›_°åQŒå®žçŽ°å…¨çœæ–‡æ—…äñ”å“?/span><span style="font-family: 宋体;font-size: 19px">“随时搜索、一搜就准â€?/span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">ã€?/span></span></p><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;text-indent:37px;text-autospace:ideograph-numeric;text-align:justify;text-justify:inter-ideograph"><span style=";font-family:宋体;font-size:19px">4.˜qç”¨</span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">视频宣传快速性、直观æ€?/span></span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">传播</span></span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">效应</span></span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">åQ?/span></span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">围绕</span>“生态贵州、äh文贵州、开放贵州、健庯‚´µå·žã€å¥½å®¢è´µå·žâ€ç­‰ä¸»é¢˜åQ?/span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">全省文旅</span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">¾pȝ»Ÿåˆ¶ä½œ</span></span><span style="font-family: 宋体;font-size: 19px">1000部小视频</span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">åQŒåŞæˆ?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">立体式宣传格局åQŒè®²å¥½è´µå·žæ•…事、传播贵州美景、展½Cø™´µå·žé£Žæƒ…、讴歌贵州能量ã€?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">省文化和旅游åŽ?/span></span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">在抖韟ë€?/span></span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">快手、国际社交åã^台推牏V€è„¸ä¹¦ç­‰å¼€é€?/span>“多彩贵州游”帐åøP¼ŒåŠæ—¶ä¼ æ’­å„类视频</span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">ã€?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">采取</span></span><span style="font-family: 宋体;font-size: 19px">“省¾U§å¾æ€È¾¤ã€å„市州建分¾Ÿ¤ã€å„县徏ž®ç¾¤â€?/span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">的工作方法,充分˜qç”¨åª’体、企业、个人在抖音、快手等òq›_°å¸å·åQŒå…¨çœåŞæˆ?/span>200个自媒体帐号推广联盟åQŒå…¨òq´å®žçŽ°è§†é¢‘推òq¿æµè§ˆé‡è¾‘Öˆ°1亿äh‹Æ¡ä»¥ä¸Šã€?/span></p><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;text-indent:37px;text-autospace:ideograph-numeric;text-align:justify;text-justify:inter-ideograph"><span style="font-family: 宋体;font-size: 19px">5.</span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">¾l„徏贵州文化和旅游融媒体中心åQŒæ‰¿æ‹…各¾cÕd®£ä¼ è¥é”€æŽ¨å¹¿å·¥ä½œæ–ÒŽ¡ˆèµ¯‚‰ã€æ–‡æ—…新闻通稿采写、活动拍摄、视频制作、攻略发布、宣传统½{¹ç­‰èŒèƒ½åQ?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">形成全国</span></span><span style="font-family: 宋体;font-size: 19px">â€?00个微信号ã€?00个微博ã€?00个视频号â€?/span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">营销推广自媒体矩é˜üc€?/span></span></p><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;text-indent:37px;text-autospace:ideograph-numeric;text-align:justify;text-justify:inter-ideograph"><span style="font-family: 宋体;font-size: 19px">6.深化</span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">与携½E‹ã€åŒ½E‹ã€é£žçŒªã€ç¾Žå›¢ã€å¤§ä¼—点评等旅游</span>OTAòq›_°åˆä½œåº”用åQ?/span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">采取</span>“资源合作、成果共享、线上销售、线下体验”的方式åQ?/span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">协调做好各大景区、宾馆酒店、特色商å“?/span>(文创产品)生äñ”企业加入¾U¿ä¸ŠæŽ¨å¹¿è¥é”€åQ?/span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">实现</span>“庞大流量、è{化销量”的工作目标åQŒå¿«é€ŸæŽ¨åŠ¨æ—…游市场复苏ã€?/span></p><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;text-indent:37px;text-autospace:ideograph-numeric;text-align:justify;text-justify:inter-ideograph"><span style="font-family: 宋体;font-size: 19px">7.</span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">在携½E‹ã€è…¾è®¯ã€åŒ½E‹ã€é£žçŒªã€ç¾Žå›¢ã€å¤§ä¼—点评等旅游</span>OTAòq›_°æ”ȝ•¥ä¸“栏åQŒä»¥</span><span style=";font-family:宋体;font-size:19px">â€?/span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">山地公园çœ?/span>·多彩贵州风â€?/span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">品牌</span></span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">为统领,围绕</span>“六要素â€?/span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">发布推广全省文旅产品æ”ȝ•¥ä½“ç³»åQŒæŽ¨å‡ºçœ¾U?/span>10条、各市州10条精品旅游线åQ?/span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">做到</span>“一部精¾ŸŽæ”»ç•¥ï¼Œç•…游贵州无忧”ã€?/span></p><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;text-indent:37px;text-autospace:ideograph-numeric;text-align:justify;text-justify:inter-ideograph"><span style="font-family: 宋体;font-size: 19px">8.联合</span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">教育部门½{‰å•ä½ï¼ŒæŽ¨å‡º</span>“长征文åŒ?/span><span style="font-family: 宋体;color: rgb(25, 25, 25);letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)">”â€?/span><span style="font-family: 宋体;color: rgb(25, 25, 25);letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">天文</span></span><span style="font-family: 宋体;color: rgb(25, 25, 25);letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">¿U‘æ™®</span>”“绿色生态”“民族文化â€?/span><span style="font-family: 宋体;color: rgb(25, 25, 25);letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">½{‰ä¸»é¢˜ç ”å­¦äñ”å“?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">åQ›åœ¨è´µé˜³</span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">启动</span>“百万大学生畅游贵州”研学äñ”品发布推òq¿æ´»åŠ¨ï¼›å„市州文旅局联合教育部门åQŒå±•å¼€â€œå¤§å­¦ç”Ÿçœ‹è´µå·žã€ä¸­ž®å­¦ç”Ÿèµžå®¶ä¹¡â€ç ”学活动ã€?/span></p><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;text-indent:37px;text-autospace:ideograph-numeric;text-align:justify;text-justify:inter-ideograph"><span style="font-family: 宋体;font-size: 19px">9.联合</span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">林业部门</span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">½{‰å•ä½?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">åQŒå……åˆ?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">利用省内各大‹‚®æž—公园资源åQŒå¼€å±?/span></span><span style=";font-family:宋体;font-size:19px">“一起‘森’呼吸”“爱生活·走进自然”等</span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">¾pÕdˆ—‹zÕdŠ¨</span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">åQ?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">推出</span></span><span style="font-family: 宋体;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">‹‚®æž—康养、休闌Ӏéœ²è?/span></span><span style="font-family: 宋体;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">½{‰äñ”品ã€?/span></span></p><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;text-indent:37px;text-autospace:ideograph-numeric;text-align:justify;text-justify:inter-ideograph"><span style="font-family: 宋体;font-size: 19px;background: rgb(255, 255, 255)">10.联合</span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">水利</span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">部门</span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">½{‰å•ä½?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">åQ?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">充分利用省内丰富的水利资源,开展多彩贵州亲æ°?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">旅游å­?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">¾pÕdˆ—‹zÕdŠ¨</span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">åQ?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">推出‹È€æƒ…漂‹¹ã€æ°´ä¸Šè¿åŠ¨ã€æ°´ä¸ŠéŸ³ä¹ç­‰äº§å“ã€?/span></span></p><p><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)">11.联合农业农村部门½{‰å•ä½ï¼Œå€ŸåŠ©</span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px">“中国农民丰收节â€?/span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px"><span style="font-family:宋体">开å±?/span></span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px">“旅æ¸?农业”和“旅æ¸?¾ŸŽä¸½ä¹¡æ‘”等乡村</span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px"><span style="font-family:宋体">文旅‹zÕdŠ¨</span></span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px"><span style="font-family:宋体">åQ?/span></span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">采取</span></span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)">â€?+</span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)">9</span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)">+Nâ€?/span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">的方å¼?/span></span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">åQ?/span>â€?”即一ä¸?/span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">çœ?/span></span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">ä¸ÖM¼šåœºï¼Œ</span>â€?/span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)">9</span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)">”即</span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">各市州设</span></span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">分会场,</span>“N”即各县åQˆå¸‚åQ‰åŒºä¸‘ÖŠžçš„系列活åŠ?/span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">åQ?/span></span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">引爆全省乡村旅游市场ã€?/span></span></p><p><span style="font-family: 宋体;font-size: 19px">12.联合</span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">省体è‚?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">部门½{‰å•ä½?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">åQŒå¼€å±•æ”€å²©ã€å¾’步、自行èžR½{‰å±±åœ°æˆ·å¤–运动项目,吸引山地˜qåŠ¨çˆ±å¥½è€…的参与ã€?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">推出</span>“多彩贵州徒步大赛”等游客参与性高、体验性强的户外运动ã€?/span></p><p><span style="font-family: 宋体;font-size: 19px">13.</span><span style="font-family: 宋体;color: rgb(34, 34, 34);letter-spacing: 0;font-size: 19px"><span style="font-family:宋体">以生态公园、乡村旅游、主题乐园、温泉康å…ȝ­‰äº§å“ä¸ºé‡ç‚¹ï¼Œ‹È€‹zÖMº²å­æ¸¸ã€é™ªä¼´æ¸¸æ¶ˆè´¹å¸‚场åQŒæŽ¨å‡?/span>“周末,妈妈åŽÕd“ªå„Žì€â€œæ¬¢ä¹ç«¥òq´åœ¨ä¹¡æ‘”“康å…Õd¥íw«åœ¨ç”°å›­â€?/span><span style="font-family: 宋体;color: rgb(34, 34, 34);letter-spacing: 0;font-size: 19px"><span style="font-family:宋体">½{‰ä¸“™å¹äñ”品体¾p…R€?/span></span></p><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;text-indent:37px;text-autospace:ideograph-numeric;text-align:justify;text-justify:inter-ideograph"><span style="font-family: 宋体;color: rgb(34, 34, 34);letter-spacing: 0;font-size: 19px">14.做好“奇å±Þq§€æ°´ä¹‹æ—…â€?/span><span style="font-family: 宋体;font-size: 19px">“疗养静心之旅â€?/span><span style="font-family: 宋体;font-size: 19px">“山åœ?/span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">˜qåŠ¨ä¹?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">æ—?/span>”“休闲康å…?/span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">ä¹?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">æ¸?/span>”â€?/span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">高铁周末之旅</span></span><span style="font-family: 宋体;font-size: 19px">”“红色经å…怹‹æ—…â€?/span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">特色产品</span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">全攻ç•?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">åQ?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">制定¾pÕdˆ—产品手册ã€?/span></span></p><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;text-indent:37px;text-autospace:ideograph-numeric;text-align:justify;text-justify:inter-ideograph"><span style="font-family: 宋体;font-size: 19px">15.</span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">各县åQˆå¸‚、区åQ‰æ ¹æ®å½“地文化旅游资源禀赋,推出</span></span><span style="font-family: 宋体;font-size: 19px">“一部攻略、一张折™åüc€ä¸€ä¸ªå°½E‹åºã€ä¸€ä¸ªå®˜¾|‘、一个航拍、一‹Æ¡ä¸»é¢˜é‡‡è®Ñ€ä¸€ä¸ªè§†é¢‘、一‹Æ¡ç›´æ’­ã€?/span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">一ä¸?/span>PPT推介、一‹Æ¡ä¸»é¢˜å®£ä¼ â€â€œåä¸ªä¸€â€å®£ä¼ æŽ¨ä»‹äñ”品,用十全十¾ŸŽå”±å“è´µå·žæ–‡åŒ–旅游最强音ã€?/span></p><p><strong><span style="font-family: 宋体;color: rgb(51, 51, 51);font-size: 19px"><span style="font-family:宋体">½W¬äºŒåQšç»†åˆ†å¸‚场,紧紧抓住湖南、广东、广è¥Ñ€é‡åº†ã€å››å·ã€äº‘南等周边市场以及省内市场开展自驾游、高铁游营销ã€?/span></span></strong></p><p><strong><span style="font-family: 宋体;color: rgb(51, 51, 51);font-size: 19px"><span style="font-family:宋体">åQˆä¸€åQ‰çœå†…市åœ?/span></span></strong></p><p><span style="font-family: 宋体;color: rgb(51, 51, 51);font-size: 19px">16.</span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">ä»?/span></span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)">â€?/span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">çˆÞq”Ÿ‹z…R€çˆ±å¥åº·ã€çˆ±æ—…游</span>—â€?/span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">贵州人游贵州</span>”äؓ主题åQŒåœ¨è´µé˜³ä¸‘ÖŠžäº§å“å±•é”€ã€ä¸“™åҎŽ¨ä»‹ç­‰‹zÕdŠ¨åQŒé‡‡å–“景åŒ?酒店+˜¡é¥®+旅行½C?˜qè¾“公司â€?/span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">点对点营销</span></span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">方式åQŒæŽ¨å‡?/span>“田园观å…?/span><span style="font-family: 宋体;font-size: 19px">”、“生态休關y€â€œç¾Žé£Ÿä½“验”等专项产品åQ?/span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">各市州开展跨区域联动营销åQŒæŒ¾l­æ‰©å¤?/span>“贵州äh游贵州”主题营销影响力;各县åQˆå¸‚、区åQ‰è”合企业推出系列优惠政½{–,开展“èín边好风景</span><span style="font-family: 宋体;font-size: 19px">·</span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">休闲在家ä¹?/span>”主题活动,全面恢复文化旅游市场ã€?/span></p><p><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)">17.</span><span style="font-family: 宋体;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">开å±?/span></span><span style="font-family: 宋体;font-size: 19px;background: rgb(255, 255, 255)">“走乡村</span><span style="font-family: 宋体;font-size: 19px">·</span><span style="font-family: 宋体;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">逛乡åœ?/span></span><span style="font-family: 宋体;font-size: 19px">·</span><span style="font-family: 宋体;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">è´­å¹´è´?/span>â€?/span><span style="font-family: 宋体;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">多彩贵州贺年汇主题营销</span></span><span style="font-family: 宋体;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">åQ?/span></span><span style="font-family: 宋体;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">推出</span>â€?/span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">òq´è´§å•†å“å±•é”€</span></span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">æ±?/span>”â€?/span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">òq´å‘³¾ŸŽé£Ÿ</span></span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">品鉴æ±?/span>”“民俗表演体验汇”等‹zÕdŠ¨åQŒå¸å¼•å¹¿å¤§å¸‚æ°‘èµ°˜q›ä¹¡æ‘、购òq´è´§ã€çœ‹è¡¨æ¼”åQŒä¿ƒ˜q›æ‘民致富增æ”?/span><span style="font-family: 宋体;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">ã€?/span></span></p><p><span style="font-family: 宋体;font-size: 19px;background: rgb(255, 255, 255)">18.</span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">支持和鼓励各地运用丰富多彩的民族民间文化åQŒä‹D办åŞ式多æ ïLš„旅游营销‹zÕdŠ¨åQŒåšå¥?/span>“民间文化进景区”“文化演è‰ø™¿›æ™¯åŒºâ€ç­‰‹zÕdŠ¨åQŒä¸°å¯Œæ–‡åŒ–旅游市åœÞZñ”品供¾l™ã€?/span></p><p><strong><span style="font-family: 宋体;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">åQˆäºŒåQ‰çœå¤–市场ã€?/span></span></strong></p><p><span style="font-family: 宋体;font-size: 19px;background: rgb(255, 255, 255)">19.</span><span style="font-family: 宋体;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">在成都、重庆、长沙、昆明等</span></span><span style="font-family: 宋体;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">周边市场</span></span><span style="font-family: 宋体;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">åQŒå¼€å±?/span></span><span style="font-family: 宋体;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)">“周末度假哪里去åQŸä¹˜åé«˜é“æ¸¸è´µå·žâ€?/span><span style="font-family: 宋体;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">品牌营销</span>,推动周末旅游¾læµŽå‘展åQŒé›†ä¸­æ—¶ŒDüc€é›†ä¸­åŠ›é‡ï¼Œåœ¨çŸ­æ—‰™—´å†…åŞ成宣传攻åŠ?辑ֈ°è½°åŠ¨æ•ˆæžœã€?/span></p><p><span style="font-family: 宋体;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)">20.</span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">åœ?/span></span><span style="font-family: 宋体;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">湖南、广东、广è¥Ñ€é‡åº†ã€å››å·ç­‰</span></span><span style="font-family: 宋体;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">全国高温省(市、区åQ‰ï¼Œå¼€å±?/span></span><span style="font-family: 宋体;font-size: 19px">“爱生活、爱健康、爱旅游·生态避暑季â€?/span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">主题营销推广åQ›é‡‡å?/span>“省¾U§ç‰µå¤´ã€å¸‚州分片”方式执行,做好“五个一”精准营销åQˆä¸€åœºæŽ¨ä»‹ä¼šã€ä¸€åœºæ–‡åŒ–展演、一场快闪、一‹Æ¡æ”¿ä¼åñ”谈、一‹Æ¡å…¨åª’体发布åQ‰ï¼›åšå¥½æ–‡åŒ–旅游产品“四˜q›â€ï¼ˆ˜q›ç¤¾åŒºã€è¿›é«˜æ ¡ã€è¿›­‘…市、进企业åQ‰ã€?/span></p><p><span style="font-family: 宋体;font-size: 19px">21.</span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">˜qç”¨å¥?/span>“美丽中国行媒体采风行”成功经验和媒体宣传影响力,做好100家主‹¹åª’体夏季贵州采风行‹zÕdŠ¨ã€?/span></p><p><span style="font-family: 宋体;font-size: 19px">22.在避暑季期间åQ?/span><span style="font-family: 宋体;letter-spacing: 1px;font-size: 19px"><span style="font-family:宋体">丑֊ž</span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">多彩贵州避暑产品采购大会åQ?/span></span><span style=";font-family:宋体;letter-spacing:1px;font-size:19px"><span style="font-family:宋体">邀è¯?/span></span><span style=";font-family:宋体;letter-spacing:1px;font-size:19px"><span style="font-family:宋体">做贵州专¾U¿çš„</span></span><span style=";font-family:宋体;letter-spacing:1px;font-size:19px">300å®?/span><span style=";font-family:宋体;letter-spacing:1px;font-size:19px"><span style="font-family:宋体">旅行½C?/span></span><span style=";font-family:宋体;letter-spacing:1px;font-size:19px"><span style="font-family:宋体">ã€?/span></span><span style="font-family: 宋体;letter-spacing: 1px;font-size: 19px"><span style="font-family:宋体">电商òq›_°</span></span><span style="font-family: 宋体;letter-spacing: 1px;font-size: 19px"><span style="font-family:宋体">ã€?/span></span><span style="font-family: 宋体;letter-spacing: 1px;font-size: 19px"><span style="font-family:宋体">夏季旅游产品供应商前来采购贵州夏季旅æ¸æ€ñ”品,</span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">丑֊ž</span></span><span style="font-family: 宋体;font-size: 19px">â€?/span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">避暑度假</span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">展销</span>”、“目的地营销专项推介会”“旅行商¾U¿èµ\考察行”等主题‹zÕdŠ¨ã€?/span></p><p><span style="font-family: 宋体;font-size: 19px">23.</span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">充分˜qç”¨å¢ƒå†…外贵州商会的òq›_°æ•ˆåº”åQŒç»„¾l‡å®žæ–½è´µå·žæ–‡åŒ–æ—…æ¸æ€ñ”品进商会、进企业åQŒé¼“励支持商会会员企业到贵州丑֊žòq´ä¼šã€äñ”品展销会、发布会、员工休闲度假到贵州ã€?/span></span></p><p><span style="font-family: 宋体;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)">24.加强与省内外自驾旅游¾l„织、汽车销售商合作åQŒå¼€å±•â€œèµå±±æ°´¾ŸŽæ™¯</span><span style="font-family: 宋体;font-size: 19px">·</span><span style="font-family: 宋体;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">品黔中文åŒ?/span>”自驾旅游活动,发布10条贵州自驾旅游精品线路ã€?/span></p><p><span style="font-family: 宋体;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)">25.在对口帮扶城市,开展â€?/span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">感恩回馈</span>”的主题营销‹zÕdŠ¨åQŒæŒ¾l­æ·±åŒ–与å¯?/span><span style="font-family: 宋体;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">口帮扶城市的合作ã€?/span></span></p><p><span style="font-family: 宋体;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)">26</span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">ã€?/span></span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">围绕</span>â€?/span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">春赏花、夏避暑、秋风情、冬</span></span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">康养</span>”的四季旅游品牌åQ?/span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">æ ÒŽ®å®¢æºå¸‚场制定专项营销工作æ–ÒŽ¡ˆåQŒå¼€å±•ç²¾å‡†è¥é”€ã€?/span></span></p><p><strong><span style="font-family: 宋体;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">åQˆä¸‰åQ‰å›½é™…市场ã€?/span></span></strong></p><p><span style="font-family: 宋体;font-size: 19px;background: rgb(255, 255, 255)">27.针对重点客源市场和国际航¾U‰Kƒ¨¾|Ԍ¼Œé‚€è¯?/span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">中程和近½E‹é‡ç‚¹å®¢æºå¸‚场旅行商、媒体èʎ贵州考察¾U¿èµ\、采访;推出一扚w€‚合不同市场的国际文化旅游èµ\¾U¿å’Œäº§å“åQŒåˆ¶ä½œè‹±è¯­ã€æ—¥è¯­ã€éŸ©è¯­å’Œæ³•è¯­ä¼˜è´¨å†…容åQŒåœ¨å¢ƒå¤–新媒体åã^台、营销中心òq›_°å’Œèˆª½Iºå…¬å¸åã^台进行推òqѝ€?/span></span></p><p><span style="font-family: 宋体;font-size: 19px">28.</span><span style="font-family: 宋体;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">¾l„织</span></span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">参加文化和旅渔Rƒ¨ä¸‘ÖŠžçš?/span>“欢乐春节”、“多彩贵州文化年”系列活动,丑֊žä¸“场推介会,推广½W¦åˆå›½é™…游客需求的民族风情、文化体验、研学交‹¹äñ”å“?/span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">ã€?/span></span></p><p><strong><span style="font-family: 宋体;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">½W¬ä¸‰åQšç”¨å¥½ç”Ÿæ€æ–‡æ˜Žè´µé˜›_›½é™…论坛、国际数博会、中å›?/span>—东盟教育交‹¹å‘¨ã€å›½é™…酒博会、国际山地旅游暨户外˜qåŠ¨å¤§ä¼šã€å›½é™…山地旅游联盟年会等重大国际‹zÕdŠ¨åQŒé‚€è¯·å›½é™…旅游批发商和境外媒体来我省‹z½è°ˆé‡‡é£ŽåQŒæé«˜å…¥å¢ƒæ¸¸æ¯”例ã€? </span></strong></p><p><span style="font-family: 宋体;font-size: 19px;background: rgb(255, 255, 255)">29.</span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">åœ?/span></span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">生态文明贵阛_›½é™…论坛、国际数博会、中å›?/span>—东盟教育交‹¹å‘¨ã€å›½é™…酒博会</span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">期间åQŒå…¨é?/span>“植入”多彩贵州文旅元素,˜q›è¡Œæ–‡åŒ–旅游产品推介ã€?/span></p><p><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)">30.</span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">生态文明贵阛_›½é™…论å?/span></span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">期间</span></span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">åQ?/span></span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">丑֊ž</span></span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)">“生态贵州绿色健åºäh¸¸â€ä¸»é¢˜æŽ¨ä»‹æ´»åŠ¨ï¼Œ</span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">发布生态贵州绿色健åºäh¸¸¾_‘Ö“¾U¿èµ\ã€?/span></span></p><p><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)">31.</span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">国际数博ä¼?/span></span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">期间</span></span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">åQŒæŽ¨å‡ø™´µå·žæ–‡åŒ–旅游大数据¾pÕdˆ—产品åQŒæ”¯æŒå’Œé¼“励文化旅游企业参展åQ?/span></span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">推出</span>“贵州文化旅æ¸æ€ñ”品电子书â€?/span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)">“多彩贵å·?/span><span style="font-family: 宋体;font-size: 19px">·</span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">¾_‘Ö½©æ— é™</span>”小½E‹åºã€?/span></p><p><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)">32.</span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">中国</span>—东盟教育交‹¹å‘¨</span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">期间åQŒå‘布多彩贵州研学旅æ¸æ€ñ”品体¾p»ï¼Œåšå¥½å¤šå½©è´µå·žç ”学旅游品牌主题推介ã€?/span></span></p><p><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)">33.</span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">国际酒博ä¼?/span></span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">期间åQŒéµä¹‰ç­‰åQˆå¸‚州)开展酒旅、诗旅äñ”品推介;协调各大景区与白酒生产企业合作,做好</span>“购贵州¾ŸŽé…’</span><strong><span style="font-family: 宋体;font-size: 19px">·</span></strong><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">看山地美æ™?/span>”专™å¹è¥é”€åQŒé¼“åŠÞq™½é…’生产企业与旅行½C‘֐ˆä½œï¼Œé’ˆå¯¹æ—…游市场推出酒旅融合产品ã€?/span></p><p><strong><span style="font-family: 宋体;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">½W¬å››åQšå¯¹æ—…è¡Œ½C¾ã€æ™¯åŒºå’Œé…’店½{‰å¸‚åœÞZ¸»ä½“开展打折活动和市场营销¾l™äºˆè¡¥è„“åQŒé¼“励景区、旅行社、酒店、旅游运输èžRé˜?/span>(公司)½{‰ä¸Šä¸‹æ¸¸ä¼ä¸šå®žæ–½äº§å“æ‰“包、ä­h格打捆等联动销售模式ã€?/span></strong></p><p><span style="font-family: 宋体;color: rgb(51, 51, 51);font-size: 19px">34. </span><span style="font-family: 宋体;color: rgb(51, 51, 51);font-size: 19px"><span style="font-family:宋体">鼓励文化旅游行业协会发挥产品设计、内容制造、åã^台营销优势åQ?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">实施</span></span><span style="font-family: 宋体;color: rgb(51, 51, 51);font-size: 19px"><span style="font-family:宋体">产品打包ã€?/span></span><span style="font-family: 宋体;color: rgb(51, 51, 51);font-size: 19px"><span style="font-family:宋体">ä»äh ¼æ‰“捆</span></span><span style="font-family: 宋体;color: rgb(51, 51, 51);font-size: 19px"><span style="font-family:宋体">联动营销机制åQŒæŽ¨åŠ¨æ–‡åŒ–旅游市场活力ã€?/span></span></p><p><span style="font-family: 宋体;color: rgb(51, 51, 51);font-size: 19px">35. </span><span style="font-family: 宋体;color: rgb(51, 51, 51);font-size: 19px"><span style="font-family:宋体">境内外营销补脓。省内旅行社、景区、酒店等企业联合在境内外开展精准营销åQŒåšå…¬äº¤ã€åœ°é“ã€åª’体等òq¿å‘ŠåQŒç»™äºˆè¡¥è´´æ”¯æŒã€?/span></span></p><p><span style="font-family: 宋体;color: rgb(51, 51, 51);font-size: 19px">36. </span><span style="font-family: 宋体;color: rgb(51, 51, 51);font-size: 19px"><span style="font-family:宋体">贫困县营销补脓。省内旅æ¸æ€¼ä¸šæŠŠ</span>2019òq´è„±è´«çš„县(市、区åQ‰çº³å…¥æ—…游综合目的地营销åQŒå¼€å±•é‡‡é£Žè¡Œã€äñ”品推òqѝ€‚对¾l„织游客到è‚÷困县åQˆå¸‚、区åQ‰æ—…游成效突出的¾l™äºˆè¡¥è„“支持ã€?/span></p><p><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)">37. </span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">全域旅游½Cø™ŒƒåŒø™¥é”€è¡¥è„“ã€?/span>2019òq´éªŒæ”¶è®¤å®šçš„省çñ”全域旅游½Cø™ŒƒåŒºï¼Œ½Cø™ŒƒåŒ?/span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">推出特色化、差异化、个性化的旅æ¸æ€ñ”品和™å¹ç›®</span></span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">åQ?/span></span><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">打造全域旅游目的地营销åQŒæ—…游收入、游客äh‹Æ¡å¢žé•?/span>30%以上åQ?/span><span style="font-family: 宋体;color: rgb(51, 51, 51);font-size: 19px"><span style="font-family:宋体">¾l™äºˆè¡¥è„“支持ã€?/span></span></p><p><span style="font-family: 宋体;font-size: 19px;background: rgb(255, 255, 255)">38. </span><span style="font-family: 宋体;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">òq´åº¦æŽ¨å‡º</span>“文化旅游好新闻奖”“营销¾lå…¸æ¡ˆä¾‹å¥–”“组合营销奖”“营销中心½Hå‡ºè´¡çŒ®â€â€?/span><span style="font-family: 宋体;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 19px"><span style="font-family:宋体">境外</span></span><span style="font-family: 宋体;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 19px"><span style="font-family:宋体">贵州</span></span><span style="font-family: 宋体;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 19px"><span style="font-family:宋体">旅游形象店奖</span></span><span style="font-family: 宋体;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 19px">â€?/span><span style="font-family: 宋体;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 19px"><span style="font-family:宋体">½{‰å¥–™å¹ï¼Œå¯¹çªå‡ºå•ä½å’Œä¸ªäh˜q›è¡Œå…¨çœé€šæŠ¥è¡¨å˜ªåQ›é¼“励和支持各市州,推出各种不同的营销创新奖励åQ›é¼“励有条äšg的县åQˆå¸‚、区åQ‰å¼€å±•å„¿Uä¸åŒçš„营销创新奖励ã€?/span></span></p><p><span style="font-family: 宋体;font-size: 19px">39. </span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">在全省星¾U§ä»¥ä¸Šæ—…渔R¥­åº—、民安K…’店房间摆攑օ¨çœæ—…游攻略书¾cï¼Œå½“地旅游折页、口袋书½{‰å®£ä¼ èµ„料;</span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">开展贵州文化旅æ¸æ€ñ”å“?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">形象‹¹ähŠ¥</span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">˜q?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">˜¡é¦†</span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">、进景区、进商超‹zÕdŠ¨</span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">åQ?/span></span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">在民航机场、高铁(火èžRåQ‰ç«™ã€é«˜é€Ÿå…¬è·?/span></span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">ã€?/span></span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">主要城区户外推出旅游公益形象òq¿å‘Šã€?/span></span></p><p><span style=";font-family:宋体;font-size:19px">40.</span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">ä»?/span>“山地公园省·多彩贵州风”品牌äؓ¾lŸé¢†åQŒå¯¹å„市åQˆå·žåQ‰å­å“ç‰Œ˜q›è¡Œæ•´åˆåQŒå®Œå–„贵州文化旅游图片、视频资料库。构建涵盖åŞ象宣传口受÷€åŞ象标识系¾lŸã€åŞ象主题曲、宣传画册、宣传片½{‰è´µå·žæ–‡åŒ–旅游系列宣传资料ã€?</span></p><p style="text-indent:37px;text-autospace:ideograph-numeric"><strong><span style="font-family: 宋体;letter-spacing: 0;font-size: 19px;background: rgb(255, 255, 255)"><span style="font-family:宋体">三、措施保éš?/span></span></strong></p><p style="text-indent:37px;text-autospace:ideograph-numeric"><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">åQˆä¸€åQ‰ç»„¾l‡ä¿éšœã€‚äؓ¼‹®ä¿åˆ›æ–°¾_‘Ö‡†è¥é”€</span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">有序开展、扎实推˜q›ã€å–得实æ•?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">åQ?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">成立</span></span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">贵州文化旅游创新¾_‘Ö‡†è¥é”€é¢†å¯¼ž®ç»„åQŒç”±çœæ–‡åŒ–和旅游厅主要领å¯ég“Q¾l„长、各市(州)人民政府、贵安新区管委会分管领导ä»Õd‰¯¾l„é•¿åQ›é¢†å¯¼å°¾l„主要负è´?/span></span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">研究部çÖv、统½{¹è§„划、指导协è°?/span></span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">å…?/span></span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">省文化旅游宣传推òq¿å·¥ä½œï¼›</span></span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">督查创新¾_‘Ö‡†è¥é”€å·¥ä½œäº‹é¡¹è½å®žã€?/span></span><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">ä¸ÞZ¿éšœç²¾å‡†è¥é”€æ€ÖM½“工作有äh½Ž¡ã€å…·ä½“工作有人抓åQŒçœã€å¸‚、县三çñ”成立专班ã€?/span></span><span style="font-family: 宋体;font-size: 19px"><span style="font-family:宋体">领导ž®ç»„办公室设在省文化和旅游厅宣传推广与交‹¹åˆä½œå¤„ã€?/span></span></p><p style="text-indent:37px;text-autospace:ideograph-numeric"><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">åQˆäºŒåQ‰èµ„金保障。各¾U§å„部门要确保文化旅游创新精准营销¾lè´¹åŠæ—¶åˆîC½åQŒä¸åšä»–用,æ ÒŽ®éœ€è¦åšå¥½èµ„金调配,有效提升资金使用效益åQŒä¸¥æŠŠç»è´¹ä‹É用关口,¼‹®ä¿¾lè´¹ä½¿ç”¨åˆæ³•åˆè§„ã€?/span></span></p><p style="text-indent:37px;text-autospace:ideograph-numeric"><span style=";font-family:宋体;font-size:19px"><span style="font-family:宋体">åQˆä¸‰åQ‰æ”¿½{–保障。各¾U§å„部门要制定相å…Ïx”¿½{–,¼‹®ä¿åˆ›æ–°¾_‘Ö‡†è¥é”€å·¥ä½œæœ‰æ•ˆå®žæ–½ã€‚同æ—Óž¼ŒæŠŠå…¨òq´æ–‡åŒ–和旅游宣传推广¾U›_…¥¾l©æ•ˆç›®æ ‡è€ƒæ ¸åQŒä½œä¸ºå¹²éƒ¨ã€èŒå·¥å®ž¾l©è€ƒæ ¸çš„重要依据ã€?/span></span></p><p><br/></p> </div> </div> </div> </div> ï»?div id="bot"> <div id="bot-wapper"> <div id="bot-b"> <div id="bot-w"> <div id="link-box"> <span>友情链接</span> <a href="javascript:void(0)" id="yq-b-l" class="yqlj-left-btn" ></a> <div id="link-m"> <ul> <li> <a target="_blank">多彩贵州¾|?/a> </li> <li> | </li> <li> <a target="_blank">多彩贵州航空</a> </li> <li> | </li> <li> <a target="_blank">多彩贵州åŸ?/a> </li> <li> | </li> <li> <a target="_blank">多彩贵州é£?/a> </li> <li> | </li> <li> <a target="_blank">多彩贵州é…?/a> </li> <li> | </li> <li> <a target="_blank">多彩贵州æ°?/a> </li> <li> | </li> <li> <a target="_blank">多彩贵州文化旅游研究é™?/a> </li> <li> | </li> <li> <a target="_blank">多彩贵州培训学院</a> </li> <li> | </li> <li> <a target="_blank">贵州省äh民政åº?/a> </li> <li> | </li> <li> <a 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